Think differently. Together.
Another Perspective On Thinking Differently.
To Think Differently, You Need Different Thinkers
The Power of Pause
Don't Let Process Engineering Preempt Creativity
If Brainstorming is Dumb, What’s the Smart Alternative?
When Time Really is Money, How Do You Get Business Professionals to Truly Engage?
Cultivating a Culture of Curiosity
It’s Not Just Genetics: Why Everyone Is Capable of Being Creative
Where Does Creativity Come From?
Ahead of the Curve or Way Off Track?
Message from Our Founders
Maximizing Your Innovation Efforts With Shrinking Resources
Millennial-Focused Innovation Strategies: They’re Not Just for Millennials Anymore!
Millennial Foodies Drive Changes to Restaurant Menus and Ingredients
7 Marketing Strategies for Attracting Millennials in 2015
How Digital Native Millennials Are Changing Modern Innovation Strategies
How Millennials’ Non-Traditional Mindset Affects Your Innovation Strategy
Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy
Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy
How Millennials’ Happiness-Driven Mindset Affects Your Innovation Strategy
Welcoming New Members to the SpencerHall Team
The 5 Characteristics of Millennials That Could Make Or Break Your Innovation Efforts
Focused on Product Innovation? You Might Be Sacrificing Potential for Breakthrough Ideas
Creating Cultures of Innovation: The Importance of Connectivity and Knowledge Management
Do You Have What It Takes To Be An Innovation Outperformer?
Innovation: Creativity, Structure, Process and Renewal Capability Required
How to Know When It’s Time to Break Up With Your Moderator
Understanding the FDA's Proposed Nutrition Label Changes
Showing Sensitivity to Shifts in Consumer Insights
Balancing Risk vs. Reward of Surging Into Big Ideas
Is “Functional Dysfunction” Hindering Your Ability To Innovate?
Defy Your Intuition: Use Structure to Unlock Creativity and Imagination
Is Your Creativity Disciplined? Activities & Approaches To Formalize For More Effective Innovation
4 Things All Great Cultures of Innovation Have In Common
8 Traits of High-Performing Innovation Cultures
What Role Should Social Media Play in Consumer Research?
How Will New Communication Norms Change Consumer Research?
Creating Enduring Consumer Loyalty Without Product Superiority
6 Criteria For Choosing the Right Research Partner
Unleash the Power and Efficiency of Virtual Ethnography
Broaden the Conversation and Connect Deeper with Iterative Qualitative Research Design
Smartphones Opening Doors for Consumer Insights Research
Today’s Biggest Challenges to Securing Valuable Consumer Insights
Burned Out on Brainstorming? Now There’s a Better Approach
Get Better Insights by Meeting Consumers on Their Terms
6 Keys To Creating Higher-Scoring Concepts
Turn Your Innovation Strategies into Career Accelerators
When It Comes To Innovation, Beware the Dangers of Inertia
What Is the Best Way to Create Value With Your Brand?
What Is a Consumer Insight, and How Do I Know When I Have One?
How Do You Create a Culture of Innovation Within Your Organization?
Talk Among Yourselves
What Is the Best Way to Overcome Limited Research Budgets When Developing Products and Strategies?
So What? A Practical Guide to Creating Compelling Consumer Propositions
How Effective is Crowd-Sourcing for Product Innovation and Are There Other Alternatives?
Is Social Media Mining Truly Enough to Understand Your Customers?
The Focus Group Is Dead. Long Live The Focus Group.
How to Write a Concept That Moves a Consumer to Action
What Are the Best Ways Companies Can Find Inspiration for New Products and Brand Concepts?
Category Insights versus Truisms: How Are They Uncovered and Discovered?
Do You Know Too Much To Be Creative?
When Should an Innovation Team Stop Researching and Start Innovating?
The CEO Show
Clients & Case Studies