Jon Hall

Recent Posts

The Power of Pause

Posted by Jon Hall on May 31, 2017

Has this happened to you: you’re out with a group of friends, and one makes a good-natured wisecrack about you. You try to come back with some snappy repartee but caught by surprise, your response isn’t quite as clever as you hoped. Hours later, you think of the perfect comeback. If only you could go back in time!

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Topics: culture of innovation

Don't Let Process Engineering Preempt Creativity

Posted by Jon Hall on Mar 23, 2017

 With all the recent emphasis around process engineering, it’s easy for companies to fall in the trap of streamlining development efforts without having a compelling idea to rally around. While the focus on process optimization is appropriate, no development effort succeeds if the ideas being developed aren’t compelling to begin with. As Peter Drucker noted, “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

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Topics: culture of innovation

If Brainstorming is Dumb, What’s the Smart Alternative?

Posted by Jon Hall on Oct 13, 2016

Recently, Fast Company published “Brainstorming is Dumb,” asserting that brainwriting – an alternate method to brainstorming that encourages broader collaboration within a group – is a more productive approach to ideation. In fact, the article introduces how psychologists undertook studies of the approaches and their empirical results came down in favor of brainwriting.

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Cultivating a Culture of Curiosity

Posted by Jon Hall on May 26, 2016

In the previous blogs in this series, we defined creativity and also defined people within the context of creativity. What we haven’t considered, however, is how the term “creativity” plays in the business world.

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Topics: Transforum, Creativity

It’s Not Just Genetics: Why Everyone Is Capable of Being Creative

Posted by Jon Hall on Apr 14, 2016

In our last blog, “Where Does Creativity Come From,” we examined how creative people were able to come up with new ideas, as well as the different factors that influence their idea generation. In a study to see how the brain functions when trying to think of new ideas, researchers used functional magnetic resonance imaging (fMRI) to monitor the brain activity of freestyle rappers when trying to think of new lyrics on the spot. What they discovered was their brains’ ability to “deactivate” normally busy areas of the brain when trying to think of new lyrics, and instead focus its energy on other areas that assist with idea generation and creativity.

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Maximizing Your Innovation Efforts With Shrinking Resources

Posted by Jon Hall on Jul 13, 2015

With today’s marketers setting aside an average 9% of their total marketing budgets for innovation, it’s clear that innovation plays an important part of brands’ marketing and research strategies. That being said, however, with many businesses tightening and cutting back on their marketing and research budgets following the Great Recession, that 9% has become less and less valuable over the past few years. As brands continue to get used to the “new normal” of today’s recovering economy, they need to be cautious with limited resources while they work to remain relevant. Tighter budgets and fewer employees are forcing innovators to think smarter and make resource-conscious changes that will allow them to accomplish more with less. In today’s ultra competitive environment, failing to move forward with disruptive innovation strategies can be a killer blow to your brand’s long-term success, but thankfully there are some cost-effective solutions to help any brand looking to innovate on a budget.

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Topics: innovation, sounding boards, innovation management

Millennial-Focused Innovation Strategies: They’re Not Just for Millennials Anymore!

Posted by Jon Hall on Jun 16, 2015

No consumer demographic gets more attention these days than Millennials. As the largest living generation in the United States and early adopters of the latest trends and technologies, Millennials have carved out their position as one of the most influential consumer groups in today’s marketplace, and have a profound impact on the way businesses tailor their branding and positioning.

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Topics: Millennials, consumer insights

Millennial Foodies Drive Changes to Restaurant Menus and Ingredients

Posted by Jon Hall on May 27, 2015

Over the past several years, there’s been a powerful movement in the food industry to eliminate “bad for you” foods and emphasize fresh, organic ingredients. As American consumers try to eat and live healthier, they’re looking for healthy ingredients that nourish their bodies and provide nutrition; rather than just feeding them. And while consumers of all ages are avoiding artificial flavors, sweeteners, preservatives, and additives, Millennials are particularly choosy about the foods they’re eating and the restaurants they eat at – and restaurant owners are taking notice.

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Topics: Millennials

7 Marketing Strategies for Attracting Millennials in 2015

Posted by Jon Hall on Apr 29, 2015

With Millennials poised to overtake Baby Boomers as the largest living generation in the United States, it’s imperative that marketers figure out how to attract this influential group of consumers. As we explained in our last blog post, these digital natives think and behave much differently than their parents and grandparents – especially when it comes to using technology.

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Topics: Millennials, consumer insights

How Digital Native Millennials Are Changing Modern Innovation Strategies

Posted by Jon Hall on Apr 14, 2015

 While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their technological prowess and engage Millennials in their innovation process.

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Topics: innovation, Millennials, product development