Message from Our Founders

Posted by Wasyl Terlecky on Feb 12, 2016

SpencerHall is celebrating our 20-year anniversary this year, and we wanted to say thanks to all our excellent clients and team for making that possible.  

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Maximizing Your Innovation Efforts With Shrinking Resources

Posted by Jon Hall on Jul 13, 2015

With today’s marketers setting aside an average 9% of their total marketing budgets for innovation, it’s clear that innovation plays an important part of brands’ marketing and research strategies. That being said, however, with many businesses tightening and cutting back on their marketing and research budgets following the Great Recession, that 9% has become less and less valuable over the past few years. As brands continue to get used to the “new normal” of today’s recovering economy, they need to be cautious with limited resources while they work to remain relevant. Tighter budgets and fewer employees are forcing innovators to think smarter and make resource-conscious changes that will allow them to accomplish more with less. In today’s ultra competitive environment, failing to move forward with disruptive innovation strategies can be a killer blow to your brand’s long-term success, but thankfully there are some cost-effective solutions to help any brand looking to innovate on a budget.

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Topics: innovation, sounding boards, innovation management

Millennial-Focused Innovation Strategies: They’re Not Just for Millennials Anymore!

Posted by Jon Hall on Jun 16, 2015

No consumer demographic gets more attention these days than Millennials. As the largest living generation in the United States and early adopters of the latest trends and technologies, Millennials have carved out their position as one of the most influential consumer groups in today’s marketplace, and have a profound impact on the way businesses tailor their branding and positioning.

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Topics: Millennials, consumer insights

Millennial Foodies Drive Changes to Restaurant Menus and Ingredients

Posted by Jon Hall on May 27, 2015

Over the past several years, there’s been a powerful movement in the food industry to eliminate “bad for you” foods and emphasize fresh, organic ingredients. As American consumers try to eat and live healthier, they’re looking for healthy ingredients that nourish their bodies and provide nutrition; rather than just feeding them. And while consumers of all ages are avoiding artificial flavors, sweeteners, preservatives, and additives, Millennials are particularly choosy about the foods they’re eating and the restaurants they eat at – and restaurant owners are taking notice.

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Topics: Millennials

7 Marketing Strategies for Attracting Millennials in 2015

Posted by Jon Hall on Apr 29, 2015

With Millennials poised to overtake Baby Boomers as the largest living generation in the United States, it’s imperative that marketers figure out how to attract this influential group of consumers. As we explained in our last blog post, these digital natives think and behave much differently than their parents and grandparents – especially when it comes to using technology.

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Topics: Millennials, consumer insights

How Digital Native Millennials Are Changing Modern Innovation Strategies

Posted by Jon Hall on Apr 14, 2015

 While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their technological prowess and engage Millennials in their innovation process.

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Topics: innovation, Millennials, product development

How Millennials’ Non-Traditional Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Mar 31, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their non-traditional mindset and engage Millennials in their innovation process.

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Topics: innovation, Millennials, consumer insight

Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy

Posted by Tami Wessley on Mar 17, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss why successful innovation strategies must account for these socially conscious Millennials and use it to their advantage.

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Topics: Millennials, disciplined creativity, innovation management

Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy

Posted by Jon Hall on Mar 4, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their family-focused mindset affects their decision-making and how successful innovation strategies can cater to it.

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Topics: innovation, Millennials, innovation management

How Millennials’ Happiness-Driven Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Feb 23, 2015

No matter how hard you try, you can’t truly put yourself into the mind of someone else. Your perceptions and beliefs are shaped by your experiences, which can never be the same – especially for different generational groups. While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their happiness-driven mindset affects their decision-making, and how successful innovation strategies have exploited it.

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Topics: innovation, Millennials