7 Marketing Strategies for Attracting Millennials in 2015

Posted by Jon Hall on Apr 29, 2015

With Millennials poised to overtake Baby Boomers as the largest living generation in the United States, it’s imperative that marketers figure out how to attract this influential group of consumers. As we explained in our last blog post, these digital natives think and behave much differently than their parents and grandparents – especially when it comes to using technology.

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Topics: Millennials, consumer insights

How Digital Native Millennials Are Changing Modern Innovation Strategies

Posted by Jon Hall on Apr 14, 2015

 While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their technological prowess and engage Millennials in their innovation process.

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Topics: innovation, Millennials, product development

How Millennials’ Non-Traditional Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Mar 31, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their non-traditional mindset and engage Millennials in their innovation process.

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Topics: innovation, Millennials, consumer insight

Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy

Posted by Tami Wessley on Mar 17, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss why successful innovation strategies must account for these socially conscious Millennials and use it to their advantage.

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Topics: Millennials, disciplined creativity, innovation management

Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy

Posted by Jon Hall on Mar 4, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their family-focused mindset affects their decision-making and how successful innovation strategies can cater to it.

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Topics: innovation, Millennials, innovation management

How Millennials’ Happiness-Driven Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Feb 23, 2015

No matter how hard you try, you can’t truly put yourself into the mind of someone else. Your perceptions and beliefs are shaped by your experiences, which can never be the same – especially for different generational groups. While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their happiness-driven mindset affects their decision-making, and how successful innovation strategies have exploited it.

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Topics: innovation, Millennials

Welcoming New Members to the SpencerHall Team

Posted by Jon Hall on Feb 12, 2015

As a company that’s focused on the importance of innovative thinking, we’re constantly working to grow and advance the SpencerHall team in order to provide our clients with the best, most complete team of consultants and industry experts.

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Topics: SpencerHall News, innovation management

The 5 Characteristics of Millennials That Could Make Or Break Your Innovation Efforts

Posted by Jon Hall on Feb 5, 2015
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Topics: Millennials, consumer insights, developing successful products

Focused on Product Innovation? You Might Be Sacrificing Potential for Breakthrough Ideas

Posted by Jon Hall on Dec 19, 2014

Kodak was, for years and years, a very good product innovator: the company introduced hundreds of innovations over the span of more than 100 years…most of which related directly to film. At their peak the company had few competitors and about 87% share of the market; then came digital technology.

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Topics: innovation, innovative products, breakthrough products

Creating Cultures of Innovation: The Importance of Connectivity and Knowledge Management

Posted by Jon Hall on Nov 24, 2014

When it comes to innovation, who you know can be just as important as what you know. That is, ensuring you have the right mix of expertise on your team and facilitating true connectivity, open dialogue and information exchange is essential for innovative organizations. In a previous post, Innovation: Creativity, Structure, Process & Renewal Capability Required, we outlined a method for evaluating the current state of your organization’s innovation efforts, based on the principles of renewal capability. Last week we covered two of them: Leadership and Learning Orientation. Today we’ll discuss Connectivity and Knowledge Management, reviewing what these dimensions of renewal capability look like in the most successfully innovative companies – what we call “innovation outperformers.” We’ll also give you some guidance in applying outperformers’ successes to your own renewal capability performance.

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Topics: innovation, consumer research consulting, culture of innovation