While watching the Valero Texas Open 2014 PGA golf tournament last weekend I was completely taken aback by an everyday :30 commercial. On its surface it seemed simple enough: a family in the car driving down the road. Suddenly, the vehicle develops a mind of its own, quickly steering itself to its favorite station and leaving the driver without any choice or control, the fear clearly evident on his face. Ordinarily I might have seen some humor in it, but with the recent GM headlines and the billion-dollar Toyota acceleration settlement, the premise was insensitive at best, alarming at worst. Their creative team fell down a bit on the AAAA Standards of Practice tenet stating, “We agree not to recommend, and discourage the use of, advertising that is in poor or questionable taste or that is deliberately irritating through aural or visual content presentation.” For the brand, chances are it’s not getting the type of recognition it had hoped for.