Millennial-Focused Innovation Strategies: They’re Not Just for Millennials Anymore!

Posted by Jon Hall on Jun 16, 2015

No consumer demographic gets more attention these days than Millennials. As the largest living generation in the United States and early adopters of the latest trends and technologies, Millennials have carved out their position as one of the most influential consumer groups in today’s marketplace, and have a profound impact on the way businesses tailor their branding and positioning.

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Topics: Millennials, consumer insights

7 Marketing Strategies for Attracting Millennials in 2015

Posted by Jon Hall on Apr 29, 2015

With Millennials poised to overtake Baby Boomers as the largest living generation in the United States, it’s imperative that marketers figure out how to attract this influential group of consumers. As we explained in our last blog post, these digital natives think and behave much differently than their parents and grandparents – especially when it comes to using technology.

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Topics: Millennials, consumer insights

The 5 Characteristics of Millennials That Could Make Or Break Your Innovation Efforts

Posted by Jon Hall on Feb 5, 2015
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Topics: Millennials, consumer insights, developing successful products

Showing Sensitivity to Shifts in Consumer Insights

Posted by Jon Hall on Apr 7, 2014

While watching the Valero Texas Open 2014 PGA golf tournament last weekend I was completely taken aback by an everyday :30 commercial. On its surface it seemed simple enough: a family in the car driving down the road. Suddenly, the vehicle develops a mind of its own, quickly steering itself to its favorite station and leaving the driver without any choice or control, the fear clearly evident on his face. Ordinarily I might have seen some humor in it, but with the recent GM headlines and the billion-dollar Toyota acceleration settlement, the premise was insensitive at best, alarming at worst. Their creative team fell down a bit on the AAAA Standards of Practice tenet stating, “We agree not to recommend, and discourage the use of, advertising that is in poor or questionable taste or that is deliberately irritating through aural or visual content presentation.”  For the brand, chances are it’s not getting the type of recognition it had hoped for.

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Topics: research, consumer insights, consumer insight, idea management

Unleash the Power and Efficiency of Virtual Ethnography

Posted by Jon Hall on Sep 19, 2013

Ethnography as a research discipline has a long and distinguished history, with the first recorded uses attributed to 18th century historians and anthropologists. These early pioneers recognized that the best way to learn about a culture was through intimate examination of a people’s systems of meaning.

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Topics: research, consumer insights, consumer research consulting

Broaden the Conversation and Connect Deeper with Iterative Qualitative Research Design

Posted by Jon Hall on Sep 9, 2013

The ancient Greek philosopher Socrates left no writings of his own, so we rely today on writings by several of his students to understand and appreciate his contributions to philosophy and the modern world. Without a doubt his greatest contribution is the Socratic Method, an approach aimed at uncovering truth through a series of iterative questions. For movie buffs and/or older readers with great memories, this approach was dramatically (some would call it over the top!) demonstrated by the late actor, John Houseman, in his Oscar-winning portrayal of law school professor Kingsfield. In this case, his character committed academic torture of students through intimidation and imposition of potentially life-changing consequences; obviously researchers today seek to engage participants by making the process enjoyable and rewarding.

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Topics: consumer insights, consumer research consulting