Think differently. Together.

Posted by Jon Hall on Jan 10, 2018



To drive innovative thinking, there’s real value in having both insider and outsider perspectives collaborating. Insiders likely have a deep understanding of their consumer, category, and competencies. But that expertise can become self-limiting, as their ideas are colored by their shared filters. Blending that expertise with forward thinkers who aren’t constrained by preconceived notions is a winning combination when it comes to driving innovative and actionable thinking.

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Topics: breakthrough products, culture of innovation, disciplined creativity, developing successful products, product development, Transforum, Creativity

The 5 Characteristics of Millennials That Could Make Or Break Your Innovation Efforts

Posted by Jon Hall on Feb 5, 2015
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Topics: Millennials, consumer insights, developing successful products

Innovation: Creativity, Structure, Process and Renewal Capability Required

Posted by Jon Hall on Oct 30, 2014

Effective innovation is one important way to keep organizations healthy and thriving, and their cultures invigorated. You see examples of innovation in all types of companies – those putting a new twist on an old category (think scent boosters in laundry detergent), a completely new business model and go-to-market strategy for basic, everyday items (Dollar Shaving Club), or creating entirely new categories, like biofeedback products, smart watches and solar vehicles.

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Topics: innovation, innovation management, developing successful products

6 Keys To Creating Higher-Scoring Concepts

Posted by Jon Hall on Jul 9, 2013

Our clients are some of the largest global consumer products and services providers in the world, collectively spending billions of dollars (and euros, renminbi, yen) to actively monitor consumers’ behaviors, attitudes and relationships with their products, competitors’ products, and aspects of their lives that might yield valuable insights.

Uncovering insights that have potential as product improvements or as new products is just the first step; the next is articulating those insights back to consumers in a way that connects them to the concept in meaningful and relevant ways.

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Topics: consumer insight, insights, developing successful products, new product ideas, product development

Talk Among Yourselves

Posted by Jon Hall on May 10, 2013

Collaboration. It’s a simple concept, but are you implementing it? You can leverage the diverse perspectives your team offers to thoroughly mine potential consumer insights, product innovation opportunities and advertising strategies.

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Topics: product development process, product innovation, developing successful products, product development

So What? A Practical Guide to Creating Compelling Consumer Propositions

Posted by Jon Hall on May 3, 2013

So what? That’s the first question I ask when potential clients come to us with a new product or service idea. Typically, I’ll ask it more delicately, but my point is, can you clearly articulate what’s in it for the customer? Very often, entrepreneurs or inventors talk about the technology behind an idea, or all the attributes and features it has. The challenge is reframing that—think about it from the end user’s point of view, and go beyond saying what your product or device does, but what it does for me.  What are the unique benefits your idea can offer potential users, and is that something you can uniquely own? 

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Topics: innovative products, product innovation, developing successful products, new product ideas

How Effective is Crowd-Sourcing for Product Innovation and Are There Other Alternatives?

Posted by Jon Hall on Apr 30, 2013

Opening up a challenge or problem to a wide range of participants, or crowd-sourcing, is a popular way to generate new product ideas, the thinking being that the more minds working on the problem, the better.

However, we’ve found that while crowd-sourcing produces a vast mix of perspectives, the quantity of ideas doesn’t always equal quality.  Brainstorming in a controlled, collaborative environment is a more effective approach to getting well-thought-out ideas versus open innovation crowd-sourcing which generates a mass of individual input which you then have to spend time sifting through for the actual useful, pertinent and inspiring ideas.

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Topics: innovation, product innovation, developing successful products, crowd-sourcing

The CEO Show

Posted by Julie Hauck on Apr 1, 2013

Jon Hall, Managing Partner of SpencerHall, discusses a revolutionary new innovation process, called Transforum, which streamlines the product development process, significantly decreasing time-to-market, while increasing the potential for blockbuster products.

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Topics: product development process, developing successful products