Think differently. Together.

Posted by Jon Hall on Jan 10, 2018

 

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To drive innovative thinking, there’s real value in having both insider and outsider perspectives collaborating. Insiders likely have a deep understanding of their consumer, category, and competencies. But that expertise can become self-limiting, as their ideas are colored by their shared filters. Blending that expertise with forward thinkers who aren’t constrained by preconceived notions is a winning combination when it comes to driving innovative and actionable thinking.

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Topics: Transforum, Creativity, disciplined creativity, product development, developing successful products, breakthrough products, culture of innovation

Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy

Posted by Tami Wessley on Mar 17, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss why successful innovation strategies must account for these socially conscious Millennials and use it to their advantage.

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Topics: Millennials, disciplined creativity, innovation management

How to Know When It’s Time to Break Up With Your Moderator

Posted by Nancy Spencer on Aug 14, 2014
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Topics: consumer research consulting, disciplined creativity, conducting focus groups

Defy Your Intuition: Use Structure to Unlock Creativity and Imagination

Posted by Jon Hall on Mar 6, 2014

Intuition might tell us that creativity flourishes when structure and process are minimized, because freedom equals creativity, right? In fact the opposite has been proven true, that effective innovation strategies need to include formal, repeatable structures and processes that foster – not limit – imaginative thinking, and also provide clear focus by articulating for your team clear steps toward the goal ahead of them.

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Topics: innovation, culture of innovation, disciplined creativity

Is Your Creativity Disciplined? Activities & Approaches To Formalize For More Effective Innovation

Posted by Jon Hall on Feb 17, 2014
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Topics: innovation, culture of innovation, disciplined creativity