Maximizing Your Innovation Efforts With Shrinking Resources

Posted by Jon Hall on Jul 13, 2015

With today’s marketers setting aside an average 9% of their total marketing budgets for innovation, it’s clear that innovation plays an important part of brands’ marketing and research strategies. That being said, however, with many businesses tightening and cutting back on their marketing and research budgets following the Great Recession, that 9% has become less and less valuable over the past few years. As brands continue to get used to the “new normal” of today’s recovering economy, they need to be cautious with limited resources while they work to remain relevant. Tighter budgets and fewer employees are forcing innovators to think smarter and make resource-conscious changes that will allow them to accomplish more with less. In today’s ultra competitive environment, failing to move forward with disruptive innovation strategies can be a killer blow to your brand’s long-term success, but thankfully there are some cost-effective solutions to help any brand looking to innovate on a budget.

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Topics: innovation, sounding boards, innovation management

How Digital Native Millennials Are Changing Modern Innovation Strategies

Posted by Jon Hall on Apr 14, 2015

 While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their technological prowess and engage Millennials in their innovation process.

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Topics: innovation, Millennials, product development

How Millennials’ Non-Traditional Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Mar 31, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their non-traditional mindset and engage Millennials in their innovation process.

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Topics: innovation, Millennials, consumer insight

Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy

Posted by Jon Hall on Mar 4, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their family-focused mindset affects their decision-making and how successful innovation strategies can cater to it.

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Topics: innovation, Millennials, innovation management

How Millennials’ Happiness-Driven Mindset Affects Your Innovation Strategy

Posted by Jon Hall on Feb 23, 2015

No matter how hard you try, you can’t truly put yourself into the mind of someone else. Your perceptions and beliefs are shaped by your experiences, which can never be the same – especially for different generational groups. While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their happiness-driven mindset affects their decision-making, and how successful innovation strategies have exploited it.

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Topics: innovation, Millennials

Focused on Product Innovation? You Might Be Sacrificing Potential for Breakthrough Ideas

Posted by Jon Hall on Dec 19, 2014

Kodak was, for years and years, a very good product innovator: the company introduced hundreds of innovations over the span of more than 100 years…most of which related directly to film. At their peak the company had few competitors and about 87% share of the market; then came digital technology.

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Topics: innovation, innovative products, breakthrough products

Creating Cultures of Innovation: The Importance of Connectivity and Knowledge Management

Posted by Jon Hall on Nov 24, 2014

When it comes to innovation, who you know can be just as important as what you know. That is, ensuring you have the right mix of expertise on your team and facilitating true connectivity, open dialogue and information exchange is essential for innovative organizations. In a previous post, Innovation: Creativity, Structure, Process & Renewal Capability Required, we outlined a method for evaluating the current state of your organization’s innovation efforts, based on the principles of renewal capability. Last week we covered two of them: Leadership and Learning Orientation. Today we’ll discuss Connectivity and Knowledge Management, reviewing what these dimensions of renewal capability look like in the most successfully innovative companies – what we call “innovation outperformers.” We’ll also give you some guidance in applying outperformers’ successes to your own renewal capability performance.

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Topics: innovation, consumer research consulting, culture of innovation

Do You Have What It Takes To Be An Innovation Outperformer?

Posted by Jon Hall on Nov 10, 2014

In our last post, Innovation: Creativity, Structure, Process & Renewal Capability Required, we discussed how to evaluate your organization’s current state of innovation based on the six principles of renewal capability, two of which we’ll talk about here: Leadership, and Learning Orientation.

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Topics: innovation, culture of innovation, product innovation

Innovation: Creativity, Structure, Process and Renewal Capability Required

Posted by Jon Hall on Oct 30, 2014

Effective innovation is one important way to keep organizations healthy and thriving, and their cultures invigorated. You see examples of innovation in all types of companies – those putting a new twist on an old category (think scent boosters in laundry detergent), a completely new business model and go-to-market strategy for basic, everyday items (Dollar Shaving Club), or creating entirely new categories, like biofeedback products, smart watches and solar vehicles.

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Topics: innovation, innovation management, developing successful products

Balancing Risk vs. Reward of Surging Into Big Ideas

Posted by Jon Hall on Mar 27, 2014

It seems that every day, we hear about a new start-up introducing a product that addresses a consumer need and quickly becomes a household name. These young companies are out-foxing well-known consumer brands with a history of launching successful products: What are the newbies doing, or not doing, that’s allowing them to quickly enter the market and position themselves as innovators?

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Topics: innovation, breakthrough products, product development process, product development