Maximizing Your Innovation Efforts With Shrinking Resources

Posted by Jon Hall on Jul 13, 2015

With today’s marketers setting aside an average 9% of their total marketing budgets for innovation, it’s clear that innovation plays an important part of brands’ marketing and research strategies. That being said, however, with many businesses tightening and cutting back on their marketing and research budgets following the Great Recession, that 9% has become less and less valuable over the past few years. As brands continue to get used to the “new normal” of today’s recovering economy, they need to be cautious with limited resources while they work to remain relevant. Tighter budgets and fewer employees are forcing innovators to think smarter and make resource-conscious changes that will allow them to accomplish more with less. In today’s ultra competitive environment, failing to move forward with disruptive innovation strategies can be a killer blow to your brand’s long-term success, but thankfully there are some cost-effective solutions to help any brand looking to innovate on a budget.

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Topics: innovation, sounding boards, innovation management

Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy

Posted by Tami Wessley on Mar 17, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss why successful innovation strategies must account for these socially conscious Millennials and use it to their advantage.

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Topics: Millennials, disciplined creativity, innovation management

Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy

Posted by Jon Hall on Mar 4, 2015

While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their innovation strategies in order to capitalize on the sheer size and influence of these consumers. By not only understanding but also involving Millennials in strategy development, brands can ensure they truly deliver against their needs, wants and desires. In this post, we’ll discuss how deeply their family-focused mindset affects their decision-making and how successful innovation strategies can cater to it.

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Topics: innovation, Millennials, innovation management

Welcoming New Members to the SpencerHall Team

Posted by Jon Hall on Feb 12, 2015

As a company that’s focused on the importance of innovative thinking, we’re constantly working to grow and advance the SpencerHall team in order to provide our clients with the best, most complete team of consultants and industry experts.

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Topics: SpencerHall News, innovation management

Innovation: Creativity, Structure, Process and Renewal Capability Required

Posted by Jon Hall on Oct 30, 2014

Effective innovation is one important way to keep organizations healthy and thriving, and their cultures invigorated. You see examples of innovation in all types of companies – those putting a new twist on an old category (think scent boosters in laundry detergent), a completely new business model and go-to-market strategy for basic, everyday items (Dollar Shaving Club), or creating entirely new categories, like biofeedback products, smart watches and solar vehicles.

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Topics: innovation, innovation management, developing successful products

4 Things All Great Cultures of Innovation Have In Common

Posted by Jon Hall on Feb 10, 2014

In part one of our four-part blog series on innovation we wrote about the 8 traits of high performing innovation cultures. Now it’s time to shift the focus from “What drives innovation?” to discussing how to apply the principles and practices to your organization.

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Topics: innovation, culture of innovation, innovation management, insights

8 Traits of High-Performing Innovation Cultures

Posted by Tami Wessley on Jan 30, 2014

It should be no surprise that the highest performing companies in the world are near the top of their industries in terms of effective innovation. How do some of the most successful organizations in the U.S. approach innovation?

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Topics: innovative products, culture of innovation, innovation management

Smartphones Opening Doors for Consumer Insights Research

Posted by Jon Hall on Aug 8, 2013

For many reasons it’s become impossible for marketing researchers to ignore how profoundly our continuing love affair with smartphones (and to a lesser extent tablets) is changing the work we do. Here are just a few of the data points from a new study by eMarketer that describe the landscape we’re working in today:

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Topics: research, consumer insight, innovation management, insights

Turn Your Innovation Strategies into Career Accelerators

Posted by Jon Hall on Jun 20, 2013

We consider ourselves very fortunate to work in the business we’re in. We regularly engage in innovation partnerships with some of the smartest people in marketing, consumer insights, and R&D. We get to work with some of the best companies and brands in the world, and we constantly challenge ourselves to come up with new ways to tap into consumers’ deepest insights. We’ve been party to some incredible new directions and inventions, and we’ve helped new product champions articulate and validate bold new concepts.

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Topics: innovation, innovation management

When It Comes To Innovation, Beware the Dangers of Inertia

Posted by Jon Hall on May 30, 2013

The paradox: Teams are charged with innovation, but rely on established processes and research partners to help them in their mission.

These teams know what they’ll get, because they’ve worked together time and again. And, since they’re charting unknown territory, to them it makes sense to have familiar partners to work with. And that’s the rub – it can be very difficult to find breakthroughs when you go about things the same way as always.

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Topics: innovation, product innovation, innovation management, new product ideas