Think differently. Together.

Posted by Jon Hall on Jan 10, 2018



To drive innovative thinking, there’s real value in having both insider and outsider perspectives collaborating. Insiders likely have a deep understanding of their consumer, category, and competencies. But that expertise can become self-limiting, as their ideas are colored by their shared filters. Blending that expertise with forward thinkers who aren’t constrained by preconceived notions is a winning combination when it comes to driving innovative and actionable thinking.

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Topics: breakthrough products, culture of innovation, disciplined creativity, developing successful products, product development, Transforum, Creativity

How Digital Native Millennials Are Changing Modern Innovation Strategies

Posted by Jon Hall on Apr 14, 2015

 While a lot has been written about Millennials and how to market to them, innovators have been struggling to figure out how to evolve their strategies in order to capitalize on the sheer size and influence of these consumers. By understanding and involving Millennials in strategy development, brands can ensure they truly deliver against this group’s needs, wants and desires. In this post, we’ll discuss how successful innovators can take advantage of their technological prowess and engage Millennials in their innovation process.

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Topics: innovation, Millennials, product development

Balancing Risk vs. Reward of Surging Into Big Ideas

Posted by Jon Hall on Mar 27, 2014

It seems that every day, we hear about a new start-up introducing a product that addresses a consumer need and quickly becomes a household name. These young companies are out-foxing well-known consumer brands with a history of launching successful products: What are the newbies doing, or not doing, that’s allowing them to quickly enter the market and position themselves as innovators?

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Topics: innovation, breakthrough products, product development process, product development

Burned Out on Brainstorming? Now There’s a Better Approach

Posted by Jon Hall on Jul 23, 2013

Do you know where the term “brainstorm” came from? Most people wouldn’t be surprised to learn that the approach was pioneered on Madison Avenue in the late 1930s by one of the original mad men, Alex Osborn, the O in BBDO. In 1942 Osborn wrote and published his first book on creative thinking, How To Think Up, and in that book he first used the term brainstorming to identify a process of bringing people together to generate ideas.

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Topics: product development process, new product ideas, product development

6 Keys To Creating Higher-Scoring Concepts

Posted by Jon Hall on Jul 9, 2013

Our clients are some of the largest global consumer products and services providers in the world, collectively spending billions of dollars (and euros, renminbi, yen) to actively monitor consumers’ behaviors, attitudes and relationships with their products, competitors’ products, and aspects of their lives that might yield valuable insights.

Uncovering insights that have potential as product improvements or as new products is just the first step; the next is articulating those insights back to consumers in a way that connects them to the concept in meaningful and relevant ways.

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Topics: consumer insight, insights, developing successful products, new product ideas, product development

What Is a Consumer Insight, and How Do I Know When I Have One?

Posted by Jon Hall on May 17, 2013
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Topics: consumer insight, idea management, product development

How Do You Create a Culture of Innovation Within Your Organization?

Posted by Jon Hall on May 14, 2013

In order for innovation to be effective, it must be a culture within your business, rather than a task. Some companies set aside time during the quarter for innovation or set a goal of focusing on innovation for a month, and then when that time is done, they walk away from it. But in fact, innovation needs to be ongoing, woven into the fabric of the business, rather than a task or a short-term goal.

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Topics: innovation, product innovation, innovation management, product development

Talk Among Yourselves

Posted by Jon Hall on May 10, 2013

Collaboration. It’s a simple concept, but are you implementing it? You can leverage the diverse perspectives your team offers to thoroughly mine potential consumer insights, product innovation opportunities and advertising strategies.

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Topics: product development process, product innovation, developing successful products, product development

What Is the Best Way to Overcome Limited Research Budgets When Developing Products and Strategies?

Posted by Jon Hall on May 7, 2013

Having unlimited funds to conduct research for product development is not a reality for most companies. So how do you overcome budget limitations and still have a healthy product development program able to generate innovative ideas and strategies?

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Topics: research, product development process, product innovation, product development