Think differently. Together.

Posted by Jon Hall on Jan 10, 2018

 

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To drive innovative thinking, there’s real value in having both insider and outsider perspectives collaborating. Insiders likely have a deep understanding of their consumer, category, and competencies. But that expertise can become self-limiting, as their ideas are colored by their shared filters. Blending that expertise with forward thinkers who aren’t constrained by preconceived notions is a winning combination when it comes to driving innovative and actionable thinking.

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Topics: Transforum, Creativity, disciplined creativity, product development, developing successful products, breakthrough products, culture of innovation

Cultivating a Culture of Curiosity

Posted by Jon Hall on May 26, 2016

In the previous blogs in this series, we defined creativity and also defined people within the context of creativity. What we haven’t considered, however, is how the term “creativity” plays in the business world.

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Topics: Transforum, Creativity

Where Does Creativity Come From?

Posted by Wasyl Terlecky on Mar 22, 2016

For most people, creative thinking is a process, and one that is best manifested when it isn’t forced. If you’ve ever been in a brainstorming session, you know how hard it is to come up with new ideas on the spot, but given the rapid introduction of new products, services, and apps today, companies must constantly be looking for ways to push the envelope and improve—or risk getting surpassed by their competitors. More and more companies are trying to develop and hone their creative processes and environments in order to facilitate creative thinking, which begs the question: where exactly does creativity come from?

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Topics: Transforum, Creativity