You May Already Have The Next Big Idea

Posted by Jon Hall on Dec 28, 2018
Many companies have a vast array of technologies that are sitting on the shelf or were previously deployed for a single application. There could be lots more ways to harness those technologies across a wider portfolio of products/brands. To figure that out, we're big fans of Marketing and R&D idea exchanges.
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Topics: idea management, new product ideas, Creativity

Think differently. Together.

Posted by Jon Hall on Jan 10, 2018



To drive innovative thinking, there’s real value in having both insider and outsider perspectives collaborating. Insiders likely have a deep understanding of their consumer, category, and competencies. But that expertise can become self-limiting, as their ideas are colored by their shared filters. Blending that expertise with forward thinkers who aren’t constrained by preconceived notions is a winning combination when it comes to driving innovative and actionable thinking.

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Topics: breakthrough products, culture of innovation, disciplined creativity, developing successful products, product development, Transforum, Creativity

Another Perspective On Thinking Differently.

Posted by Jon Hall on Nov 30, 2017

What do a Marketing Professor, Advertising Creative and Serial Entrepreneur have in common?

They were among two dozen Brain Trust experts in one of SpencerHall’s recent cloud-based Transforum ideation sessions.

In SpencerHall’s 20+ years of experience driving innovative thinking, we’ve seen the power that comes from having a diverse a mix of outsideperspectives collaborate with project teams to push them beyond conventional thinking, challenging assumptions and finding truly innovative new product and service ideas.

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Topics: Creativity

To Think Differently, You Need Different Thinkers

Posted by Jon Hall on Nov 14, 2017

 Think differently; rethink; reimagine! Despite all these exhortations, most project teams fall short when they try to brainstorm new business ideas. Why? Often, it’s because they lack the breadth of perspectives to push them beyond conventional wisdom and consensus thinking, and into new territories and new ways of thinking.

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The Power of Pause

Posted by Jon Hall on May 31, 2017

Has this happened to you: you’re out with a group of friends, and one makes a good-natured wisecrack about you. You try to come back with some snappy repartee but caught by surprise, your response isn’t quite as clever as you hoped. Hours later, you think of the perfect comeback. If only you could go back in time!

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Topics: culture of innovation

Don't Let Process Engineering Preempt Creativity

Posted by Jon Hall on Mar 23, 2017

 With all the recent emphasis around process engineering, it’s easy for companies to fall in the trap of streamlining development efforts without having a compelling idea to rally around. While the focus on process optimization is appropriate, no development effort succeeds if the ideas being developed aren’t compelling to begin with. As Peter Drucker noted, “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

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Topics: culture of innovation

If Brainstorming is Dumb, What’s the Smart Alternative?

Posted by Jon Hall on Oct 13, 2016

Recently, Fast Company published “Brainstorming is Dumb,” asserting that brainwriting – an alternate method to brainstorming that encourages broader collaboration within a group – is a more productive approach to ideation. In fact, the article introduces how psychologists undertook studies of the approaches and their empirical results came down in favor of brainwriting.

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When Time Really is Money, How Do You Get Business Professionals to Truly Engage?

Posted by Carole Walters on Jul 13, 2016

Many financial services companies have to rely on business professionals to be the gatekeepers for their brands, with the power to determine if consumers even have access to their products/services. Finding a way to really understand what's important to them and how to break through their inertia is a huge challenge we see with many of our financial clients and other business professionals. Their time is what they sell, for the most part, and getting two hours of that for a focus group is extremely difficult. Even when they agree to participate, they can easily be sidetracked by their own clients' demands, which will always take priority.

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Cultivating a Culture of Curiosity

Posted by Jon Hall on May 26, 2016

In the previous blogs in this series, we defined creativity and also defined people within the context of creativity. What we haven’t considered, however, is how the term “creativity” plays in the business world.

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Topics: Transforum, Creativity

It’s Not Just Genetics: Why Everyone Is Capable of Being Creative

Posted by Jon Hall on Apr 14, 2016

In our last blog, “Where Does Creativity Come From,” we examined how creative people were able to come up with new ideas, as well as the different factors that influence their idea generation. In a study to see how the brain functions when trying to think of new ideas, researchers used functional magnetic resonance imaging (fMRI) to monitor the brain activity of freestyle rappers when trying to think of new lyrics on the spot. What they discovered was their brains’ ability to “deactivate” normally busy areas of the brain when trying to think of new lyrics, and instead focus its energy on other areas that assist with idea generation and creativity.

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