You May Already Have The Next Big Idea

Think differently. Together.

Another Perspective On Thinking Differently.

To Think Differently, You Need Different Thinkers

The Power of Pause

Don't Let Process Engineering Preempt Creativity

If Brainstorming is Dumb, What’s the Smart Alternative?

When Time Really is Money, How Do You Get Business Professionals to Truly Engage?

Cultivating a Culture of Curiosity

It’s Not Just Genetics: Why Everyone Is Capable of Being Creative

Where Does Creativity Come From?

Ahead of the Curve or Way Off Track?

Message from Our Founders

Maximizing Your Innovation Efforts With Shrinking Resources

Millennial-Focused Innovation Strategies: They’re Not Just for Millennials Anymore!

Millennial Foodies Drive Changes to Restaurant Menus and Ingredients

7 Marketing Strategies for Attracting Millennials in 2015

How Digital Native Millennials Are Changing Modern Innovation Strategies

How Millennials’ Non-Traditional Mindset Affects Your Innovation Strategy

Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy

Why Millennials’ Family-Focused Mindset is Crucial to Your Innovation Strategy

How Millennials’ Happiness-Driven Mindset Affects Your Innovation Strategy

Welcoming New Members to the SpencerHall Team

The 5 Characteristics of Millennials That Could Make Or Break Your Innovation Efforts

Focused on Product Innovation? You Might Be Sacrificing Potential for Breakthrough Ideas

Creating Cultures of Innovation: The Importance of Connectivity and Knowledge Management

Do You Have What It Takes To Be An Innovation Outperformer?

Innovation: Creativity, Structure, Process and Renewal Capability Required

How to Know When It’s Time to Break Up With Your Moderator

Understanding the FDA's Proposed Nutrition Label Changes

Showing Sensitivity to Shifts in Consumer Insights

Balancing Risk vs. Reward of Surging Into Big Ideas

Is “Functional Dysfunction” Hindering Your Ability To Innovate?

Defy Your Intuition: Use Structure to Unlock Creativity and Imagination

Is Your Creativity Disciplined? Activities & Approaches To Formalize For More Effective Innovation

4 Things All Great Cultures of Innovation Have In Common

8 Traits of High-Performing Innovation Cultures

What Role Should Social Media Play in Consumer Research?

How Will New Communication Norms Change Consumer Research?

Creating Enduring Consumer Loyalty Without Product Superiority

6 Criteria For Choosing the Right Research Partner

Unleash the Power and Efficiency of Virtual Ethnography

Broaden the Conversation and Connect Deeper with Iterative Qualitative Research Design

Smartphones Opening Doors for Consumer Insights Research

Today’s Biggest Challenges to Securing Valuable Consumer Insights

Burned Out on Brainstorming? Now There’s a Better Approach

Get Better Insights by Meeting Consumers on Their Terms

6 Keys To Creating Higher-Scoring Concepts

Turn Your Innovation Strategies into Career Accelerators

When It Comes To Innovation, Beware the Dangers of Inertia

What Is the Best Way to Create Value With Your Brand?

What Is a Consumer Insight, and How Do I Know When I Have One?

How Do You Create a Culture of Innovation Within Your Organization?

Talk Among Yourselves

What Is the Best Way to Overcome Limited Research Budgets When Developing Products and Strategies?

So What? A Practical Guide to Creating Compelling Consumer Propositions

How Effective is Crowd-Sourcing for Product Innovation and Are There Other Alternatives?

Is Social Media Mining Truly Enough to Understand Your Customers?

The Focus Group Is Dead. Long Live The Focus Group.

How to Write a Concept That Moves a Consumer to Action

What Are the Best Ways Companies Can Find Inspiration for New Products and Brand Concepts?

Category Insights versus Truisms: How Are They Uncovered and Discovered?

Do You Know Too Much To Be Creative?

When Should an Innovation Team Stop Researching and Start Innovating?

The CEO Show