Carole Walters

Recent Posts

When Time Really is Money, How Do You Get Business Professionals to Truly Engage?

Posted by Carole Walters on Jul 13, 2016

Many financial services companies have to rely on business professionals to be the gatekeepers for their brands, with the power to determine if consumers even have access to their products/services. Finding a way to really understand what's important to them and how to break through their inertia is a huge challenge we see with many of our financial clients and other business professionals. Their time is what they sell, for the most part, and getting two hours of that for a focus group is extremely difficult. Even when they agree to participate, they can easily be sidetracked by their own clients' demands, which will always take priority.

Read More