Balancing Risk vs. Reward of Surging Into Big Ideas

Posted by Jon Hall on Mar 27, 2014

It seems that every day, we hear about a new start-up introducing a product that addresses a consumer need and quickly becomes a household name. These young companies are out-foxing well-known consumer brands with a history of launching successful products: What are the newbies doing, or not doing, that’s allowing them to quickly enter the market and position themselves as innovators?

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Topics: innovation, breakthrough products, product development process, product development

Is “Functional Dysfunction” Hindering Your Ability To Innovate?

Posted by Jon Hall on Mar 17, 2014

The rallying cry and sincere push for innovation is evident at so many companies these days as they look for ways to create competitive advantage. However, when we talk with leaders in these organizations it quickly becomes evident that many of them are suffering the effects of “functional dysfunction” without being aware of it, or of its limitations. That is, having rigidly defined functional domains that limit the kind of collaborative thinking that leads to true innovation.

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Topics: innovation, culture of innovation, product development process

Burned Out on Brainstorming? Now There’s a Better Approach

Posted by Jon Hall on Jul 23, 2013

Do you know where the term “brainstorm” came from? Most people wouldn’t be surprised to learn that the approach was pioneered on Madison Avenue in the late 1930s by one of the original mad men, Alex Osborn, the O in BBDO. In 1942 Osborn wrote and published his first book on creative thinking, How To Think Up, and in that book he first used the term brainstorming to identify a process of bringing people together to generate ideas.

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Topics: product development process, new product ideas, product development

What Is the Best Way to Create Value With Your Brand?

Posted by Jon Hall on May 22, 2013

With economic pressures and budget tensions, it’s more important than ever to create value within your brand and products. But the idea that value is determined by price alone is an oversimplification that can actually undermine your brand’s perceived value.

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Topics: product development process, benefits

Talk Among Yourselves

Posted by Jon Hall on May 10, 2013

Collaboration. It’s a simple concept, but are you implementing it? You can leverage the diverse perspectives your team offers to thoroughly mine potential consumer insights, product innovation opportunities and advertising strategies.

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Topics: product development process, product innovation, developing successful products, product development

What Is the Best Way to Overcome Limited Research Budgets When Developing Products and Strategies?

Posted by Jon Hall on May 7, 2013

Having unlimited funds to conduct research for product development is not a reality for most companies. So how do you overcome budget limitations and still have a healthy product development program able to generate innovative ideas and strategies?

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Topics: research, product development process, product innovation, product development

How to Write a Concept That Moves a Consumer to Action

Posted by Jon Hall on Apr 18, 2013

A consumer wants to know two things before he or she acts on your concept:

1. What’s in it for me?
2. Why should I believe you?

If you’ve constructed your concept well, your answers to these questions will influence the consumer to act as you want.

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Topics: breakthrough products, product development process, insights, benefits

Category Insights versus Truisms: How Are They Uncovered and Discovered?

Posted by Julie Hauck on Apr 11, 2013

One of the big challenges we see when it comes to writing compelling concepts is that many companies don’t understand the difference between an insight versus a truism or category fact.

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Topics: innovation, product development process, insights

The CEO Show

Posted by Julie Hauck on Apr 1, 2013

Jon Hall, Managing Partner of SpencerHall, discusses a revolutionary new innovation process, called Transforum, which streamlines the product development process, significantly decreasing time-to-market, while increasing the potential for blockbuster products.

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Topics: product development process, developing successful products